The Web Analytics De-mystified Group October Meetup!

We are moving our tentatively scheduled Web Analytics Meetup to Wednesday October 3rd.

We can certainly facilitate a discussion of any one of a number of topics, questions or ideas that have been submitted. If anyone would like to volunteer to provide a presentation it would be terrific!

I am including a list of potential questions or topics that members have suggested as being particularly interesting.

I'm also open to any suggestions for more formal presentations by our members. As I mentioned in our first meeting, I have a small stipend available for anyone who is interested in providing a PPT presentation and leading a discussion. Ideally this individual would act as the SME for the evening.

Here is a list of possible ideas:

Best analytics applications to use for ecommerce sites vs Lead-gen sites VS Content-sites

Top 5 metrics to use for each business model

Top 5 mistakes in interpreting analytics reports OR how not to read your analytics reports

Most user-friendly analytics application for beginners vs most advanced

Best book ever written for beginner web analysts (this one is easy!)

IP tracking and their role in analytics

Open source analytics i.e. www.openwebanalytics.com

Tracking user behavior in rich web applications such as flash, flex, ajax etc

Integrating web usage data with other data sources in order to get closer to the 360 degrre view of the customer/prospect/user

Best practices in log/tag gathering and storage (from technical point of view)

Strengths and weaknesses of commercial tools

Pros and cons of ASP VS self-hosted/built analytics environment

Best practices in A/B/C and multivariate testing

Mining social networking interactions

Profiling visitors, segmenting typical behavior/site usage patterns

If they were hired to create a web analytics program for a portal startup what resources, tools and software would they use?

What functional groups in the startup would they interact with?

How would SEO and other outbound strategies be integrated?

How does one set proper goals for a content site, where the key
objectives are spreading information, branding, driving offline
transactions, and the like.

What are some techniques for going beyond headcounts (visitors)
and really getting valuable insight?

What are some techniques for using traffic data for audience
targeting and segmentation?

Beyond Google Analytics, what no- or low-cost tools are out
there for traffic analysis and performance measurement?

Please contact me directly: [masked]

Please let me know!

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