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CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://web.meetup.com/50/calendar/6259592/ical/The+Web+Analy
 tics+De-mystified+Group+October+Meetup!/
X-WR-CALNAME:Events - The Web Analytics De-mystified Group October Meetup!
BEGIN:VEVENT
SUMMARY:The Web Analytics De-mystified Group October Meetup!
DESCRIPTION:The Web Analytics De-mystified Group\n\nWe are moving our tenta
 tively scheduled Web Analytics Meetup to Wednesday October 3rd. \n\nWe can 
 certainly facilitate a discussion of any one of a number of topics\, questi
 ons or ideas that have been submitted.  If anyone would like to volunteer t
 o provide a presentation it would be terrific! \n\nI am including a list of
  potential questions or topics that members have suggested as being particu
 larly interesting.\n\nI'm also open to any suggestions for more formal pres
 entations by our members. As I mentioned in our first meeting\, I have a sm
 all stipend available for anyone who is interested in providing a PPT prese
 ntation and leading a discussion. Ideally this individual would act as the 
 SME for the evening.\n\nHere is a list of possible ideas:\n\nBest analytics
  applications to use for ecommerce sites vs Lead-gen sites VS Content-sites
 \n\nTop 5 metrics to use for each business model\n\nTop 5 mistakes in inter
 preting analytics reports OR how not to read your analytics reports\n\nMost
  user-friendly analytics application for beginners vs most advanced\n\nBest
  book ever written for beginner web analysts (this one is easy!)\n\nIP trac
 king and their role in analytics \n\nOpen source analytics i.e. www.openweb
 analytics.com\n\nTracking user behavior in rich web applications such as fl
 ash\, flex\, ajax etc\n\nIntegrating web usage data with other data sources
  in order to get closer to the 360 degrre view of the customer/prospect/use
 r\n\nBest practices in log/tag gathering and storage (from technical point 
 of view)\n\nStrengths and weaknesses of commercial tools\n\nPros and cons o
 f ASP VS self-hosted/built analytics environment\n\nBest practices in A/B/C
  and multivariate testing\n\nMining social networking interactions\n\nProfi
 ling visitors\, segmenting typical behavior/site usage patterns\n\nIf they 
 were hired to create a web analytics program for a portal startup what reso
 urces\, tools and software would they use?\n\nWhat functional groups in the
  startup would they interact with?\n\nHow would SEO and other outbound stra
 tegies be integrated?\n\nHow does one set proper goals for a content site\,
  where the key \nobjectives are spreading information\, branding\, driving 
 offline \ntransactions\, and the like. \n\nWhat are some techniques for goi
 ng beyond headcounts (visitors) \nand really getting valuable insight? \n\n
 What are some techniques for using traffic data for audience \ntargeting an
 d segmentation? \n\nBeyond Google Analytics\, what no- or low-cost tools ar
 e out \nthere for traffic analysis and performance measurement?\n\nPlease c
 ontact me directly: bbush@aquent.com\n\n\nPlease let me know! \n\nbbush@aqu
 ent.com \n\n\n\nNew York\, NY  10010 - USA\n\nWednesday\, October 3 at 7:00
  PM\n\nPhoto: http://photos4.meetupstatic.com/photos/event/5/5/b/e/event_22
 41950.jpeg\n\nAttending: 33\n\nDetails: http://web.meetup.com/50/calendar/6
 259592/
LAST-MODIFIED:20071005T230433Z
UID:event_6259592@meetup.com
CLASS:PUBLIC
CREATED:20070829T001059Z
DTSTAMP:20091108T120020Z
DTSTART:20071003T230000Z
DTEND:20071004T010000Z
GEO:40.75;-73.99
URL:http://web.meetup.com/50/calendar/6259592/
END:VEVENT
END:VCALENDAR